Amber and Casey O'Neil pose for a photograph on their property in Laytonville, Calif. on Wednesday, June 31, 2017.
  • Scale up to industrial-size commodity production
  • Build a high-end craft-scale niche brand
  • Form or join an agricultural cooperative
  • Retire or remain underground and feed the illicit market in non-legal states.

The choices California’s farmer make will reverberate across the national cannabis industry. They will shape everything from wholesale prices to future legalization campaigns.

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